Jo Alrasheed is a creative professional. She excels at writing brand marketing, growth, and product copy, copyediting, and creative development.
Skilled in crafting engaging and clever copy while maintaining specific brand voice, she is always professional and well organized. Her strong suits include keeping cool under pressure and delivering quality material on deadline.
Jo has worked in the financial, editorial, fashion, tech, and advertising/production industries as a writer for the past nine years. She specializes in brand copy, growth and product copy, UX writing, long form, web and email copy, direct mail, social, push, as well as production-related copy such as press releases and advertising treatments. She also has experience writing radio and television scripts, and billboard copy.
She has earned a Masters in Creative Writing from USC, is fluent in Arabic, does voice acting occasionally, and prefers the company of her husky, Sadie, above all else. She is multi-cultural and has lived in four countries thus far, including France and Saudi Arabia.